The Campaign.

Culture is everywhere. It is the lifeblood of any company, not just the consuming facing brands. We were commissioned by Mindshare to produce and deliver a global talent-marketing campaign to attract the right new blood to this Future-Focused, Top 5 global media agency. As a company, the atmosphere and the characters of their people is nothing like anywhere else and that's what makes the company so unique. It was important to not only to the client, but to us, to showcase the culture and the lifestyle of the company from a unique style and look, avoiding any trace of "corporateness". The campaign was split into two sections - A Lifestyle video showcasing the global company culture, its network and its people - the second was 'in-depth department videos' - an informal set of interviews with staff all over the global from the different departments explaining what they do, what a media agency does, life at mindshare and everything in between.

"Speed, Teamwork, Provocation" is Mindshare's mantra and we consumed this attitude from start to finish. This campaign was shot in 5 contients and interviewed 147 individuals. Using our network of production talent over the world, using a unique visual style of filming setups, and keeping the production informal and relaxed, we overcoming the many logistical, editorial and visual challenges that this project threw at us. This project took about 11 months from chemistry meetings to delivery of the final videos and showcases our strenghts as an international creative and production outfit.